Hey, I'm Jack.Welcome to my digital resume and portfolio.
A little about me.
I’m Jack Parrish, and I’m a little different. Not just in a “everybody’s different” way, either. I’m forward-thinking, but I’m unashamed of my roots. I enjoy my work, and I thrive in a fast-paced environment. I need to be moving, bouncing between tasks.
Whether I’m listening to the latest podcast from NPR, viewing the world through my camera lens, or watching Photoshop tutorials in my spare time, I’m always looking to grow, both as a professional and as an individual. I’m blessed beyond belief, and I’m eager to help others.
Through my Auburn education and work experiences, I’ve learned much about the world of public relations and marketing. I value the lessons I’ve received, and I look forward to learning more about this exciting field.
Whether I’m in the workplace or the classroom, I’m driven to succeed. Throughout my time in college, I worked multiple jobs to pay the bills, pushing myself to excel in the classroom. Through hard work (and a little luck), I left Auburn University with a 4.0 GPA through all 4 years.
Every day, I bring a cheerful, uplifting attitude to my work. Digital marketing is a fast-paced field, and situations often change without warning. I’m steady under pressure, and I don’t get heated. Instead, I’m flexible, working to right the situation without losing control.
No matter the job, project or class, I’m fully engaged in my work. I work hard to succeed, and I enjoy developing public relations and marketing strategy. I love being part of a team, treasuring the opportunity to take ownership of a project.
Copywriting + Editing
I’m a writer. I enjoy communicating through blogs and articles, letting my personality shine through. But I’m not limited to those; I’ve also written press releases, social media copy, website copy and more.
As editor-in-chief of bewellauburn.com, I’ve overseen the creation and development of our team’s editorial calendar, assigned stories, and edited copy. I’m trained in AP style, and I’m eager to grow as a professional writer. Here’s a link to a few of my writing samples.
Photography + Videography
For the past two years, I’ve worked as a photographer for Auburn Campus Recreation, Eagle Eye TV, DEVENEY, and Village Photographers. I love the feel of my camera in my hands, and I enjoy the process of shooting and editing my pictures.
In the past year, I’ve grown as a videographer as well, leading Auburn Campus Recreation’s video team in planning and shooting a variety of videos.
Social Media Marketing
Whether I’m outlining marketing plans or analyzing ways to communicate an organization’s message, I love using social media to connect with a brand’s audience. It’s faster, cheaper, and more effective than traditional advertising. And unlike press releases, you control the story.
That said, don’t forget to use strategy in your social media marketing. Targeting mid-40s suburban moms? Instagram won’t help much. Stick with Facebook and e-mail. Trying to draw young teens to your latest line of jeans? Meet them where they are, and consider advertising through influencers on YouTube and other platforms.
Who is your company? Who do your business partners, customers and fans think you are? That mental image in their heads? That’s your brand. And it’s what sets you apart. In competitive industries, brand differentiation is increasingly vital. The good news? Every company is different.
You love your company. It’s special. Brand management is the art of communicating that to the people who truly matter: your stakeholders.
Whether you have a well-defined, established brand or your company is dealing with an identity crisis, let me help you continue to grow through the careful use of created content, an established voice, differentiated aesthetic, and through audience engagement.
Like the website? I made it myself. Seriously, though, I’ve coded this website using HTML5 and CSS for one of my senior projects. I love customizing it, tweaking settings, adjusting blocks, and shaping the code to my vision. From the color schemes to the layout of images and text, I’ve crafted a digital resume that is like me: just a little different.
After I turned the project in, I remade the site, designing it in WordPress. It’s now faster, more responsive, and easy to work with. Since then I’ve worked as a freelancer, making websites for small businesses.
Does your website still look like it was built in 2005? The internet is full of content management systems that make web design even easier, including industry titans like WordPress and Squarespace. I’ve used both, and I’m well-prepared to help bring your website into the present.
Without data and research, PR and marketing specialists are blind. Are you reaching your audience effectively? Who’s seeing your material? What content is most likely to go viral? Research yields answers to these questions and more.
Through my Auburn classes and experience at Auburn Campus Recreation, I’ve learned about the importance of using data and metrics to develop marketing strategy. Simply put, if you aren’t using analytics to determine your social media success, you’re probably wasting your time. Never post just to post.
Create a concrete, research-based strategy and stick to it, ensuring that all posts work within that strategy. And then use numbers, competitor research, internal analysis, and industry trends to determine your ROI.
Press Releases + Media Communication
- Photography 93% 93%
- Social Media Campaigns 85% 85%
- Copywriting, Blogging, and Editing 93% 93%
- Adobe Creative Suite 90% 90%
- Web Design 85% 85%
Here’s a quick sample of my work. I’ve included work from class assignments, freelancing, professional work, and even some personal projects.
Jack is an amazing young man. He truly impressed me in class. Jack is dedicated and will work his hardest to complete any task. He is always willing to take on a challenge. He can lead, but he can also take direction. He understands constructive criticism and is able to take suggestions to make his work even stronger. Jack has knowledge and ability in public relations, but he is also skilled with photography and design. Jack is able to work with others or independently. He is also respectful of others.
I cannot speak highly enough about Jack Parrish. Jack exhibits an excellent desire and willingness to take on new assignments and responsibilities. He is dependable, conscientious and works collaboratively in an agency environment... He is one of the most talented young people I have ever had the pleasure of working with.